"Rhetoric" has been defined in many ways, by many people, just in English. Edward Schiappa says Plato may have first coined the originally Greek word. Sara J. Newman says Plato's student, Aristotle, then defines the term in the Rhetoric by "four definitional statements . . . three of which depend on metaphors" and "ambigous metaphors" at that. Here's what else people say "rhetoric" is:
Fendrich R. Clark's collection of
Definitions of Rhetoric
http://raider.muc.edu/~clarkfr/quotes_rhetoric.htm
Some Definitions of Rhetoric
http://www.hf.ntnu.no/engelsk/shakespeare/defs.htm
noted by Catherine R. Eskin
Selected Definitions of Rhetoric
http://www.public.asu.edu/~mdg42/ENG530rhetdef.html
of Mareen Daly Goggin
Some Definitions of Rhetoric
http://www.stanford.edu/dept/english/courses/sites/lunsford/pages/defs.htm
compiled by Andrea A. Lunsford
Aristotle's Definition of Rhetoric in the Rhetoric:
The Metaphors and their Message
by Sara J. Newman
Second Thoughts on the Critiques of Big Rhetoric
by Edward Schiappa
What is Rhetoric?
http://www.uta.edu/english/rcct/E5311/rherotics.html
a question of Victor J. Vitanza
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